If you are new to search engine optimisation, it’s easy to get overwhelmed with the sheer amount of information that is available all over the web. There are so many tactics discussed by various ‘SEO Gurus’ who all claim to have the secret recipe for increased search visibility and reduced paid advertising expenses.
The truth is, in SEO, there are no “quick win tactics” that are going to rapidly improve the quality and quantity of leads that you received through your website in a sustainable way. To help you on your road to SEO success, we’ve put together a list of our top tips for using data to increase your search engine visibility and enhance your search engine optimisation skills in 2019 and beyond.
- Stay up to Date with the Latest Changes in SEO
There is no textbook that you can read that is going to teach you everything you need to know about search engine optimisation. In fact, the truth is, if there was a textbook about SEO it would probably be redundant by the time it reached the shelves. Search engine optimisation is one facet of digital marketing that is changing at a rapid rate. The SEO tactics that were effective 10 years ago are largely redundant today as Google’s various algorithm changes have impacted the way that search engine optimisation professionals conduct their craft.
If you want to stay up to date with the latest in SEO you need to follow the latest trends and understand how Google’s algorithm updates might affect those tactics. As with every new skill, it’s important to keep reading and stay informed when new changes come to light.It doesn’t matter if you’re new to SEO or you’re an experienced marketing professional who has been working in the industry for years, it’s still critical to keep reading and stay up to date with the latest SEO updates and what they can mean for your strategy.
- Understand How Users Interact with Content
Digital marketers tend to make assumptions about which keywords are going to be the most effective for their SEO campaign. While A/B testing can be effective for improving your organic reach and refining your search engine optimisation strategy, it’s important to consider keyword intent and search intent. It’s not enough to simply find out the highest search volume keyword and go after it, you need to think about how the user is feeling and what stage they are at when they are using that keyword for search.
The most effective SEO strategies rely on search intent and understanding the rationale behind every single search. Once you know how your desired audience is using search engines, then you will be able to create a more effective website.
SEO is one of the most dynamic facets of digital marketing. The most effective search engine optimisation professionals are those who understand that nothing is ever going to be exactly where you left it. To be successful and improve the organic visibility of your business, blog, or client’s website, you need to stay up to date with the latest SEO trends and conduct testing on your own website in order to understand the real-world impact that these have.