Search engine optimization is becoming a more important part of online business. The algorithms that were used were easily manipulated but nowadays you have artificial intelligence working on ranking only websites that deserve it. It’s more complex and harder to get to that first page on Google so now we have many agencies that claim they have the perfect recipe for it. The truth is that no one can promise you that first place.
Even if they can guarantee that you will be number one, most of them can improve your website position a lot. It can be hard to choose which one to hire because the competition is tough but there are ways you can find the one that suits you. It will depend on the SEO services they provide and how expensive they are. You can expect that more popular pages are expensive but they have proved by being in the top 3 places on search engines.
Finding an Agency
There are a few things you should look at when hiring an online agency that is meant to boost your business. Depending on what your business is about, it can mean a lot to have someone that will get you to the first page of Google. For example, if you have an online store, it can improve your sales a lot if you are on the top for keywords related to what you are selling.
The first thing to check is their website and their ranking. If they can’t be found it means that they are not doing well at their own job. This doesn’t mean that you shouldn’t hire them because some startups have great people but need time to beat their competition. So, you should also check reviews and past experiences. Check companies they worked with and their progress. Most importantly, check if the companies are related to your industry because it will mean they have a good recipe for what you need.
If they don’t have experience working with companies that are in your industry then you might look for another one. The price is an important factor for many people so try to use services that you only need. Most of them will sell packages that include a lot of things so it can be negotiated depending on the firm. It would be great if you can do your own research about SEO trends so you can ask them a couple of questions about what they will improve. Read more on this page.
Your Business and Audience
Digital marketing agencies and SEO agencies have something in common and that is understating how your business works and who is your audience. There are numerous online programs that will analyze your stats to determine how you can progress faster. This is strictly connected to your website visitors at the beginning. When they encounter your business for the first time, they will need to know what your goal is.
The next thing is to check out your competition and figure out what are they doing better and how they target the customers. What your agency will do is try to improve conversion by improving your website. These improvements are usually small but there are a lot of them. You will need to know how to make the user stay longer and possibly make a purchase.
Improving Your On-Page SEO
The technical part is on-page SEO. This includes many things like keywords, internal links, page speed and everything else that is on the page and is connected with ranking. Keyword research is, for some, very important but as people become good at it, things change and now content and links are essential. You might have proper keyword placing but if your content is bad, Google will recognize that and you won’t be placed where you want.
Internal links are meant to keep the customer on the website and it’s a great way to see what your users like. If they make a full circle on your website, that means that you have a perfectly build pages. This rarely happens because people lose focus fast and they just shuffle through the page. Another important thing is the page speed which is also recognized by search engines. If it takes a few seconds to load, people will just visit another website.
If you wonder what quality content is, you will need to do good research because trends change fast. Something that will be in trend for a few years is videos that represent what you are doing or your product. You can write down and also place a video with the same content. People also like to see pictures that give them a lot of information.
What to Expect from Them?
Your expectation shouldn’t be big at the beginning because no one is able to figure out what drastic change will Google make that is bad for your rank. They usually make smaller changes and SEO companies know how to deal with it. One thing you should expect is that they are always working on your improvement. Search engines optimization is something that takes time so you will see progress usually after one month.
When you are the owner of your business, you would like to spend time on more important things and not on your website and this is what they should do. You will only need to check the progress every other week and if you see that the progress is slow, you can find someone else.