If your website does not have inbound links, you will have it difficult to position your online store. Google and the other search engines take into account the number of backlinks and the authority of the pages that link you when calculating the positioning of your page in the SERPs. In fact it is still a relevant SEO factor. In case of the internet marketing this is important now.
But getting linked, especially when it is starting, is discouraging. Some people see it as an expensive job in which you have to plan a link building strategy, which does not even know where to start it and in the worst case they try to get the attention of other business owners, desperately, so that bind. It does not have to be this way.
In this article we are going to explain four simple techniques to get backlinks to your website necessary to give your SEO a boost and achieve the necessary inertia for your content to start positioning.
How to get free links by searching your brand, domain and founders
The first thing you should do is to look for the possible links that come from terminological factors of the company, such as the brand, the domain of the website or the creators and workers it has.
- The way to search for these free links is very simple. The first thing will be to create a database with all the names associated with the company that you can think of, then you will do searches with each one in quotes and the name of the company.
- You will try that every mention made about your company link directly to your website. So try to contact by email with the people who are responsible for those websites to link you. In many occasions it will be through LinkedIn or social networks.
- There is no need to remove value from any links even if they are free. An important SEO error may be to think that being linked to a LinkedIn profile is enough, when you have to have the opposite mentality, more links if they come from reliable sources mean better positioning.
How to get quality links from competing links , link building services
This step is not much more expensive than the previous one and will help us obtain quality links from other pages.
The first thing you should do is write down the names of who you consider the competition or the references you have as a business. If you compete at the local business level it will be very simple, in case it is not so, it is best to aim for direct competition in geographical and other national terms. Also in this case you will be interested in carrying out a local seo strategy in which other factors in addition to the links prevail.