What is Search Engine Optimization and Why is it Important

What is Search Engine Optimization and Why is it Important

If you are running an online business or website you will have heard of the term, SEO or Search Engine Optimisation. SEO is more important today that it has ever been. Not only is it vital for ensuring that your business can be easily found online but it is also imperative that every webmaster and website host know what the true mean of SEO is and the potential it holds for your business. Pete Smith, a London SEO consultant offers these tips.

What exactly is SEO?

Search engine optimization is a set of rules which can be followed by website or blog owners in order for them to optimize the content provided on their websites. The optimized content on these websites is created in such a way that they are easily picked up by search engines such as Google. When this content is picked up, the search engines rating of the websites is improved.

Creating SEO optimal content you are also creating content which is more user-friendly and easier to navigate through for the user. Many professionals in the field consider SEO optimized content to be the framework for creating amazing content. Having said this, it is important to note that there are a number of rules which need to be followed in order to provide perfect SEO relatable content.

Why is SEO important?

Today’s online environment is highly competitive and you might not know it, but your SEO quality score is more important than ever. Each day millions of people around the globe make use or search engine to find the vital services they need. Questions users ask need to be answered and they are searching for solutions to their problems.

This makes search engine optimization vital for several reasons:

  • The vast majority of search engine users are most likely to click on one of the first five results given by a search engine. This means that if you want your business to receive more clicks, you will bee to be in the top of the results.
  • SEO is not only related to results from search engines. SEO also means that the content you are producing needs to be user-friendly.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your website. Studies have shown that users who find your website on a search engine are more likely to recommend that site on their social media platforms.

While this may all sound complicated, it is, in fact, an easy way for anyone to improve their website rating. An improved rating means that a website will feature in the top results in search engines such as Google, Yahoo, and Bing. In order for the search engine to find the content, the user is looking for they rely on various algorithms. These algorithms take a number of factors into account to decide which web page should be shown in the first place and second place.


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