The SEO specialist, who is a specialist for search engine optimization, is a person trained in the field of increasing the visibility of websites in search engines. By following this guide, you will learn enough to be able to optimize your site on your own. You can also consider hiring a SEO professional to help you check your websites. Now you can have more info now with perfect details.
Hiring an SEO expert is a serious decision that can improve the quality of your website and save time. Before you take it, however, analyze the potential benefits and damages that an irresponsible positioner can do to your site. SEO specialists and other agencies and consultants provide useful services for website owners, such as:
- analysis of the content or structure of the website
- content design
- management of online company development campaigns
- keyword research
- SEO training
- expert opinions on specific markets or geographical areas
Before starting to search for the right person who would take up SEO, it is worth training in the field of search engines. We recommend that you read the entire guide, and these articles will be especially helpful:
- Google basics: how Google finds, indexes and displays web pages 8
- Google’s Webmaster Guidelines 9
- How to hire an SEO specialist 10
If you’re considering hiring an SEO expert, the sooner you do, the better. If you plan to launch a new site or make changes to an existing one, it’s a good time to make that decision. In this way, along with this person, you can prepare your website from scratch to make it search engine friendly. A good positioner can also help improve an existing site.
The circumstances, in which an SEO specialist may be useful, along with a description of what to pay attention to, are discussed in the Help Center, in the article “Do you need SEO?”.
Help Google find your content
The first step on the way to providing your site with Google search results is to make sure that Google can find it. The best way to do this is to send us a sitemap. A Sitemap is a file on your site that informs search engines of new or changed pages on this site. There are more information on creating and submitting a Sitemap.
Google also searches for pages using links from other websites. Read the Promote your site section later in this document. You will learn from it how to encourage users to get to know your site.
Tell Google whose pages you do not crawl
For non-confidential information, you can block unwanted indexing using a robots.txt file. The “robots.txt” file tells the search engines if they can access selected parts of the site and can index them. This file, which must be “robots.txt”, is located in your site’s root directory. There is a risk that pages blocked using a robots.txt file will still be indexed, so for pages with sensitive information, use a more reliable method.