How will you make a site great? The challenge is that a website is for business, you need the business to grow and therefore do whatever you need to make it great. It’s essential to ensure that your site is ranking higher. Having great content and with a proper design will not be enough. In the past, it could work, but today, there are other factors that will bring success to a website.
If a website is said to have a high ranking, it means that it has:
- Mobile optimization
- Strong performance
- SSL security enabled
- Search engine optimization
So, you need to have a web grader tool that will allow your business to have a section where you need improvement and the strong part of the site. It will be able to benchmark how your website is performing.
Do Websites Make A Grade?
It’s not really. A website score is very crucial to make you understand it. For example, the average grade should be 60%.
There are different things that are lying behind to make the website get a poor grade. Here are things you need to consider:
Performance is how fast the website is loading its content for every visitor. There are many factors that affect many websites that make them slow down.
In most sites, they usually have render-blocking. It is a solid number that needs to be improved. Render blocking is something that is preventing you from getting high traffic on your site.
If you need to speed up your website, here are recommendations. First, you can make or remove the scripts asynchronous to make them load in conjunction with other parts of the page. The other method is to defer all non-critical third-party scripts. They will be loading after loading all core content on your website.
- Mobile Readiness
In mobile readiness, it depends on the relationship of the websites on how they load and the way they will perform on different mobile devices.
To get better mobile results, you have to check whether your website is mobile responsive. It should also have viewports allowing the website administrators to control by scaling the size of the pages depending on the device they appear.
If you need to fix your mobile score, you have to: ensure you will run your website through the famous Google mobile-friendly test that will give you results of where your website stands.
The other thing is to ensure you have planned the next website redesign on mobile behavior. Lastly, you can strategize by using the correct optimization option.
- Search Engine Optimization
SEO is currently a mature practice expert are using in internet marketing. It’s an easy attribute that should not make one have a low score.
If you realize that your site has a low SEO score, you need to focus on improving the average. Start by performing an audit of the site. You can then fix the missing heading tags, page titles, and meta descriptions.
If you also realize that your site is having many pages that are lacking the site map, it’s better to create. It’s how you get visitors to your website.