Before you dive into eCommerce as a online merchant, it is important to take one step back – Into your customers’ shoes. Do you know how your customers actually make purchases on online stores or eCommerce websites? How would you use this information or data in marketing or even in optimizing for more sales?
Sometimes you struggle to find the right product to sell. You could use this most profitable niches list. The list contains over 2,000 niches and sub-niches.
With so many brands and eCommerce websites online, how can you ensure people end up buying from your online stores, and not from your competitors? It is very important that you have a product that have a unique selling point (USP), or you have a product combined with your services together have a unique selling point.
A product can differentiate itself from most other products when they are unique with many of the attributes below:
- Customer service
- Customization
- Pricing
- Design
- Capabilities
When it comes to marketing your eCommerce website, there is no need to reinvent the wheel. Whenever there is an opportunity, you should always find out how your closest competitors are doing their marketing. For example, they could be pushing very hard with one specific product in a single month. You should figure out the reason behind this. Decide if you’re going to follow this tactic or not. If not, then what marketing tactics are you going to take?
The better you understand your potential customers, the easier for you to sell them your products. Marketing of products should always start way before you have your products in hand. You need to understand the desire or need of your customers, and then you actually go and find a product that would fit all their needs. If you can’t find the product, then you should go ahead and design it!
Facebook is the largest social media site in the world, even though in recent years there have been newer social media apps that appear to be more trendy for younger consumers. It is essential that you have a solid strategy to sell through Facebook regardless of what products you’re selling or what industry (or niche) your product is in.
