Many moons ago, before Altavista and Dogpile succumbed to Google, search engine optimisation (S.E.O) used to be as a simple and easy like taking candy from a baby. All it took for your website to be on ranked highest on search engine results was merely repeating a keyword over and over again.
However, those good old days are long gone, and internet search engines have changed and evolved to become much smarter and sophisticated. In a market where the lifeblood of a brand is its virtual visibility, SEO is an established quintessential requisite in every business marketing strategy.
Partnering with the best SEO company Melbourne means you are utilising a wealth of creative expertise to conceptualise and implement a tailored SEO strategy that creates, establishes and maintains your digital brand.
The substantial growth of SEO services in Melbourne has, unfortunately, brought with it unscrupulous agencies offering the moon and stars in what they can deliver but fail to provide any sustainable change. Thus, these “bad apples in the bunch” have made it challenging in weeding out empty promises to find a trustworthy SEO consultant in Melbourne.
There is no denying that running an SEO campaign is a complex process and should be best left to the experts who have mastered it to ensure a successful outcome. Before letting you in on the secrets of how to find the best SEO company in Melbourne, here is a brief explanation of what SEO is.
What Is SEO?
SEO is a process of optimising your website’s online content to ensure it appears in a prominent position within the search results of specific search topics of queries, referred to as keywords.
Google and other search engines are continually updating their search algorithms so that relevant and high-quality website content is rewarded. Sites crammed with poor quality links, content and crammed with irrelevant keywords in an attempt to ‘trick search engines are punished.
Many businesses, both big and small, are opting to use the services of an SEO agency in Melbourne to improve their online presence. The process of SEO is one littered with intricate complexities, and it is the same when looking for the best SEO company in Melbourne.
We have compiled a list of useful tips to consider when searching for an SEO agency in Melbourne;
- Avoid Any One Who Speaks Of SEO In An Abstract Manner
As mentioned earlier, SEO is a continuous process of optimising your website content to drive organic traffic. It is not as simple as driving down a straight stretch of road, hence it is often misunderstood.
If you come across an SEO agency in Melbourne claiming to have an exclusive insight into Google’s algorithms or maintain a mystique façade around SEO, they are lying. Instead, the best SEO services in Melbourne needs substantial attention to detail, a deep understanding of how search engines work and endless modifications as Google’s algorithms change just about weekly.
- Identify Your Needs
Before making a list of the best SEO company in Melbourne to partner with, it is advisable to know why you need SEO services in Melbourne. Identifying your SEO needs ensures you effectively determine the crucial factors that will assist you in making the perfect decision.
If your website does is not driving any traffic, now would be the optimal moment to search for a professional SEO agency in Melbourne. Using an expert SEO consultant in Melbourne, they will optimise the design of your website to improve its presence on the internet that will help in getting new customers.
- Be Specific About Your Goals
The worst mistake you can make for is hiring an SEO agency in Melbourne that only give you a vague goal of increasing your website’s organic traffic. There is a variety of organic traffic, and only ‘increasing organic traffic’ does not lead to an automatic increase in your revenue.
It would help if you precisely outlined what you are hoping to achieve with your SEO campaign to avoid any ambiguity.
- Check Your Budget and Their Fees
One of the vital things to take into consideration, before looking into how much an SEO agency in Melbourne will charge you, is how much you can afford. It will be better to have a figure in mind, as fees charged by agencies vary, and look for a reliable SEO consultant in Melbourne who will work on your budget.
An agency may require you to pay fees per webpage or project, in an hourly rate or demand a set amount that covers their work for the month. Others will opt for charging a percentage of the revenue you will earn as a result of their work.
SEO is a continuous process; you will need to ask the SEO agency you have chosen in Melbourne their costs for maintaining your website once all the significant changes have been implemented.
- Do Not Choose An Agency From A Gooogle Search
It will be great to Google “the best SEO company in Melbourne” and choose one from the list of ten agencies that come up, but it is not recommended. The best agencies are neck deep in work, optimising their client’s websites to bother about their website.
A reputable and reliable agency will possess a host of long-term clients that have referred members of their professional circle to their services. If you come across an agency bothering to rank for the best “SEO agency in Melbourne”, it means they need new clients, and it applies, also, to keywords such as “best SEO services” and “best SEO tools.”
Thus the best way to find a qualified SEO agency in Melbourne is through the old-fashioned word-of-mouth. Ask people in your business circles, not your competitors, whom they would recommend. It will be helpful to also ask for a recommendation from other businesses within your industry, as the agency they will recommend will have expertise in your field.
- Choose An Agency With Metrics That Work For You
One of the most critical overlooked aspects when searching for an SEO agency in Melbourne is finding one who has a precise method of projecting your progress. Therefore, it is vital that you and your SEO consultant in Melbourne are on the same page in terms of Key Performance Indicators (KPIs).
KPIs are metrics applicable to any facet of a business, and within SEO, it can mean a lot of different things. Thus, you will need to hire an SEO agency in Melbourne that knows which metrics are essential to your business and can condense the gathered information in a manner that you can easily digest.
- Choose An Agency That Communicates Effectively
You ought to have access to the tools used by the SEO agency you have chosen in Melbourne to measure your KIPs, but it is most likely you will not have time to analyse all that data. As such, you need to an SEO consultant in Melbourne that works for you in terms of fostering trust and communication.
Bear in mind you might work with this agency for years to come as SEO is an on-going process. Achieving your organic website traffic goals takes a lot of time, patience and a constructive working relationship.
As the best SEO company in Melbourne, we have the expertise to craft your digital brand using modern tailored SEO technique to ensure the sustainable virtual visibility of your business. Get in touch with Melbourne Media Consulting today.