Managing a website involves a lot more than getting the domain name and scheduling posts. It is important that your website functions effectively, and by this, we mean maximum optimization for search engines.
At the forefront of digital marketing, in all levels (basic to intermediate), is the use of Search Engine Optimization (SEO) to gain organic traffic for your online content -working dynamically to also facilitate the marketing of your content. So, you have a website and a plan, the only thing holding you back is optimizing your website.
Here are the 5 ways you can optimize your website for SEO:
- Do homework
No. We are not talking about schoolwork. Before you start your optimization journey, it is important that you understand how it works. If you’re reading this, then that means you’re starting off on the right foot. Understanding the analytics of SEO is the first step in getting your website optimized. Take note of the rankings; learn from the top and bottom. Then apply all you have learnt in the next few steps to get your website high on the analytics ranks as a fully optimized website.
Using keywords for your website content is the best way to get it optimized for SEO. Do research on the applicable and highly-search ranking keywords for the post you want to put out and create your content around it, in a constructive and creative way. It is important to remember not to overuse the keywords, also take note not to insert them in an obnoxious way. Infuse the keywords as seamlessly as you can, to make your content look as natural as possible.
- Meta Title
The title of your website pages is another way to get it optimized. Look out for concise titles, as opposed to the lengthy options. A short title gets you faster recognition and still provides basic information before the viewer clicks. It also makes it easier for your webpage to pop up in searches for related posts.
- Image optimization
Insert descriptions for all images on your website, it allows search engines to put them up on image search sections. You can optimize your images by putting correct meta titles and meta descriptions.
- Periodical Analysis
When you get started with optimizing your website, always take cognizance of your progress. Conduct routine checks to see how your page is ranking on analytics tools and make corrections when needed.
The marketing funnel starts with you (your brand, service and/or product), and ends with getting your potential clients to buy what you are selling –literally and figuratively.
Putting out original content is the first step in the marketing funnel. But getting it all the way to your potential customers relies heavily on SEO. Adapt these simplified techniques for your next post and watch your search engine rank rise –which means only one thing, increased market value!