Search engines often update from time to time; this means they have added or removed some features to enhance their services. With this update, SEO strategies often become more useful or useless. This means that you have to keep changing your digital marketing agency in Dublin, including SEO, to cope with the fast pace of the internet and stay on top of your game. It’s inconvenient for some but an advantage for the hardworking ones that keeps their sites up to date. These search engines have added a few more features over time like rich search results, metadata, schema markup, page ratings, locations, etc. You can use these features to help your page stand out during search results. Here are five new strategies you should know about when using these features:
- Use Schema Markup
Schema Markup is a code that is added to a website for search engines to show more informative results to users. Schema means a set of content types like news articles, videos, books, etc. While markup means a standardized code or metadata that has been defined for the content types. Schema markup is like a dictionary for search engines to help define what is in a site or a link. Using the schema markup is quite complicated, but you can have a local SEO specialists from Result Driven SEO to help you use it for your site. Just think about the advantages of having it on your website’s codes. Most website owners miss out on the opportunity to use the schema markup.
- Content Relating
When you create a site that focuses on content articles, news articles, videos, blogs, etc. you’d want to focus on certain keywords that your audience might usually to use when searching. Adding these keywords to your articles may help your site to stand out in search results. A strategy to think about using is to look for common keywords for your site and articles, when you’ve found a set of keywords perfect for your page, hold onto them. Then, use these keywords to find out what type of rich results show up in search results.
These search terms or keywords are essential to figure out what type of content your target audience is most likely looking for. Focus on using the search terms and how the high ranking pages make use of them. Create the kind of content your audience expects to see in your page.
- Content Clues & Page Design
Most users don’t bother to click any links when searching for easy questions like recipes. Some pages make use of rich results to answer the users’ questions without having to click any links. It’s important to think about the convenience of your audience without giving away everything. When creating a content page, you can add to your rich results some parts of the answer to your audience’s question. Which makes them more intrigued to click the link to find out more.
A gift should always look pretty on the outside but also the inside. Once you’ve hooked your audience and they’ve clicked the link to your page, you should also make your page presentable and easy to navigate. This is where a professional landing page website design in Dublin like Result Driven SEO comes in to help you. You should also focus on what your page looks like; the wrap should look as good as the content.
- Page Location
When creating a site for a business or a service center, you can also use a map location in your page’s rich results. This helps your targeted audience nearby to find your place easily. Search engines often push sites with a location rich result to show on top of search results. You can also use a business listing where your page can benefit more to earn a top rank in search results.
Search engines update from time to time, it’s important to keep track of these updates and make the most out of their features. Pay attention to changes in search results, especially with your chosen search terms or keywords. Once you’ve finished the changes and contents for your site, head on to The Modern Back for the best massage chairs to help you relax and unwind during a stressful day. A stress-free and a relaxed mind can help you come up with more content ideas for your site.