It takes time and practice to be able to rank on the first page of Google. Search engines are looking at more details than before meaning that you need to invest more time and effort besides making great content. That’s why you can find an SEO company online and let them do the job for you. You can find many in your area but be careful who you hire because they will have your date and they can be expensive.
The services they provide can vary and you might need every one of them in order to gain more traffic and make a brand out of your product or service. Most people don’t know what to do when they make a website so hiring an agency can be difficult when you don’t understand what their services mean. So, you will need to have some knowledge in order to choose the best one.
Creating a website is easy today because you have programs that will make it for you the only thing you will have to do is choose a type of design. The problem is when you have to go into the core and change something that will improve it. There is a difference between HTTPS and HTTP which means a lot to search engines. The additional S means secure and it will make your site rank better. To do any kind of e-commerce you will need to secure it.
The agency you hire will also have to check if you have any tracking system which helps you analyze the progress. These systems are meant to track where your traffic comes from and what they are doing on your page. It will help you determine where the main focus is.
Everyone had experience with 404 ERROR that appears when you visit a broken site. If you have a lot of pages, it is hard to track them all. This can impact your website a lot when it comes to ranking. Even if you have a couple of them, you won’t be able to get on the first page of Google. Another thing they should work on is missing titles, duplicate titles and duplicate contents. When they address the issues, they can start working on them. Read more on this link.
Before optimizing pages, they need to dig deeper into the content. Something that is becoming popular is voice search compatibility. The number of people that use voice search is constantly rising and you can actually optimize your page for it. Once companies see that their content isn’t ranking well, they make a decision to hire someone so in most situations, the agency will need to work on poorly ranking content.
Something that is important for local businesses is the optimization of location inconsistencies. Google will know if the location placed anywhere on your website is inconsistent. This can affect your credibility so ask them to check localized targeting. The content is for sure the most important part of SEO but the analysis is crucial so you can know what needs to be changed.
Optimizing the Web Structure
When you compare things to your competitors you will know that there will always be something that needs improvement. Things that most of them will do is add internal links that will make the users search something additional on the website and potentially make a loop in the end. They will then eliminate every error page or add something to the code. The code is important because if you can shorten it without making a change to the processes and design, it will be faster. Another thing is to restructure the pages so it will be easier to navigate for your users.
On-page and Off-page
When it comes to On-page changes, you need to realize how important is to update your content. This doesn’t only mean that you need to upload something from time to time but it means changing what is already there because it is outdated. Images, for example, are important part of it which has to be resized and named so they can be found on search engines. Other important factors are well-written articles with correct keywords, metadata and titles.
Most owners focus more on On-page but Off-page SEO is also important where you have to do a few things to rank better. One of the ideas is to find partners that are not considered as competition and trade information for the blog. Your service offline needs to match what is placed online which is important for customers. Online directory listings should be updated so the information stays up to date and relevant.
What They Won’t Do?
When you are choosing a company, you will need to be careful because some of them will promise things they can’t manage. One of them is ranking overnight. There is no possibility that you will get on the number one page unless you pay a lot which is much different.
Another thing they may promise is to double your traffic instantly. This may be possible but it can cost a lot so if they charge you $500 for doing the optimization, you can’t expect a huge growth at the start. Even the best agency in the business can’t promise a lot because the algorithm is very complex. They might guarantee an improvement but how much you will improve exactly no one knows.