Search engine optimisation is one of the fastest growing areas of digital marketing. With the cost of Google AdWords steadily rising year-on-year, businesses are looking for a more cost-effective, scalable, and sustainable way to increase the number of visitors they are getting to their website. For digital marketing professionals looking to specialise, search engine optimisation offers fantastic career opportunities for the right people.
So how do you get a job in SEO? This article, should you choose to follow the advice which is outlined, will lead you down an accelerated path towards becoming a search professional. SEO is a highly competitive industry, making your mark will require a lot of hard work.
Learn How to Set up a Website
If you’re working in the field of SEO for small to medium-sized businesses, chances are most of those websites will be hosted on WordPress. As far as content management systems go, WordPress offers an easy to use platform that can be used for just about any business type. If you’re going to cover career path in SEO you need to become familiar with how to optimise and maintain a website. WordPress is a great place to start and will provide you with many of the basics that can be transferred across various content management systems.
Intern with an SEO Agency
If you want to fast track your career in SEO, the most valuable thing you can do is surround yourself with people who know and understand the craft. Getting an internship with an Agency like Safari Digital Agency in Hobart is a valuable way to accelerate your understanding of search engine optimisation, surround yourself with individuals who understand search marketing, and expose yourself to the industry. Not only will this time be invaluable for your experience, but it will also give you a better idea of whether you want to pursue search engine optimisation as a career path.
The best SEO professionals are the ones that understand how to interpret and utilise data to their advantage. There are a whole host of paid SEO tools that you will need to learn the further you go down your career path in SEO, however, a great starting point is to become competent with Google Analytics and Google search console. These two platforms allow you to review website traffic, traffic sources, and implement changes according to how the website is performing.
There you have it. Three very simple things to get you started on your journey as a search marketing professional. The truth is, search engine optimisation is one of the liveliest facets of digital marketing. There is no text that you can pick up to learn everything you need to know about search engine optimisation, instead, you need to surround yourself with people who have experience with SEO and can impart their knowledge on you.