Tips for A Successful Content Marketing Strategy

You might think that content marketing is based around the blogs, Facebook posts, and web pages that work towards your business goals. The truth is, you’re only partly right. Social media marketing, business branding, and high-quality content are essential elements of content marketing, but there’s much more to it. If you’re working in the field of […]

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How to Get a Job in SEO – The Career Kickstart Checklist

Search engine optimisation is one of the fastest growing areas of digital marketing. With the cost of Google AdWords steadily rising year-on-year, businesses are looking for a more cost-effective, scalable, and sustainable way to increase the number of visitors they are getting to their website. For digital marketing professionals looking to specialise, search engine optimisation offers […]

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IS ALL PUBLICITY GOOD PUBLICITY?

Sometimes the biggest of businesses are the best example of what not to do.  One of the most recent examples of this is with the failed publicity manoeuvre by none other than Dr. Pepper, who’s over the top idea had the ability to create buzz, but instead has left a bad taste (non pun intended) […]

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